Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., one of the fastest-growing sectors within the group’s portfolio. She has played a pivotal role in expanding the division’s product range, introducing innovative paper, tissue, and hygiene products that have positioned the company as a market leader in sustainable manufacturing across Bangladesh and beyond.
Her leadership reflects a deep commitment to diversity and inclusion, values she continuously champions across the organization. Yeasha has guided teams with empathy, resilience, and exceptional communication skills, inspiring collaboration and trust. Her ability to lead through emotional intelligence and authenticity distinguishes her as a forward-thinking executive who redefines leadership within Bangladesh’s industrial landscape.
Throughout her career, Yeasha has directed key strategic business units to achieve growth through eco-friendly, paper-based solutions. Her strategic foresight and operational discipline have expanded the Group’s customer base while ensuring higher productivity and sustainable profitability. She continues to drive innovation, emphasizing resource efficiency and long-term business resilience that aligns with environmental responsibility.
Yeasha Sobhan’s remarkable achievements have earned her recognition across multiple sectors. In 2018, she received the Bangladesh Women Leadership Excellence Award, an honor celebrating her strategic thinking and leadership in marketing and management. Her results-driven approach has advanced consumer trust and strengthened Bashundhara’s reputation as a symbol of quality and reliability in the regional marketplace.
Beyond her executive role, Yeasha contributes to other group ventures, including Toggi Real Estate and The Food Hall. At Toggi, she leads projects that combine sustainability and luxury, shaping the modern real estate scene of Bangladesh. Meanwhile, The Food Hall reflects her creative vision, offering exceptional dining experiences that redefine urban culinary culture while reinforcing Bashundhara’s diverse portfolio.
Under her guidance, Bashundhara Paper Mills Ltd. has implemented modern Effluent Treatment Plants (ETPs) to ensure environmentally responsible production. The company holds ISO 9001:2015 and FSC-CoC certifications, marking its leadership in sustainable manufacturing. Yeasha’s initiatives have elevated BPML as a trusted supplier of paper to the government and private sectors, underscoring her focus on operational excellence and green innovation.
As a marketing strategist, Yeasha has built powerful consumer brands like Bashundhara Tissue, Monalisa Sanitary Napkins, and Bashundhara Baby Diaper. Her attention to market research and communication has strengthened brand loyalty and growth. She continues to enhance visibility across digital and print media, establishing Bashundhara products as household names recognized for quality and trustworthiness across Bangladesh.
Yeasha’s compassion extends into philanthropy. She leads the Bashundhara Special Children Foundation, dedicated to empowering children with special needs and promoting autism awareness. Through initiatives like the Bashundhara Tissue Autism Awareness Campaign, she continues to inspire inclusion, empathy, and community development, fostering a more compassionate society for future generations.
